B2B Marketing Automation that can predict and deliver the best message, at the perfect time, through the ideal channel with machine learning.

Market Smarter. Not Harder.

Let your B2B marketing programs adapt to your customers’ specific behaviors, preferences, and interests.

Building genuine relationships with thousands if not millions of people simultaneously is no easy feat, but marketers have been doing it. What if that engagement could be smarter? What if the way marketers approached the buyers’ journey could be optimized for a better, more personalized customer experience?

Well at Act-On we know it can! We believe the future of marketing is adaptive and we are committed to empowering marketers everywhere to create Adaptive Journeys™. We’ve started on this journey within our product and have big roadmap plans!


Adaptive SegmentationTM

Dynamically create lists of engaged contacts using any combination of factors. Use data from your CRM, data captured in web forms, or behavior insights from Act-On. Then, let your segments auto-magically adapt as new contacts enter your system, and more data is captured.

Adaptive FormsTM

Advanced form logic allows you to present or hide questions in real-time as your prospects interact with your web forms. Need to ask a follow-up question of prospects in a specific region or industry? No problem. Present extra questions only to relevant prospects, and reduce form friction for the rest.

adaptive forms


Adaptive Sending

Adaptive SendingTM

Act-On’s Adaptive Sending predicts the best time to send a message to an intended recipient. Let’s say that Clark Kent, Director of IT at ACME Co., always reads his emails before bed at 11pm. Act-On’s Adaptive Sending detects this, remembers this, and makes sure Clark’s emails are delivered to the top of his inbox during this optimal engagement window.

Adaptive Scoring

Adaptive ScoringTM

Act-On’s investment in big data technologies will enable Marketers to go beyond conditional scoring rules, thresholds, and time windows. With Adaptive Scoring, you have the choice to automate scoring across different segments, industries, and buyers.




Adaptive ChannelsTM

Act-On’s system will use machine-learning to select the best channel (email, web, mobile or social) to send a given message based on each individual’s previous interactions with the brand. Clark likes his email, but Lois only pays attention to her social media feeds, and both will see exactly the best message in their preferred communication channel.

Adaptive Channels

Integrate with Everything

Act-On’s tight partnerships with ad retargeting, SMS, and direct mail vendors give marketers more ways to engage with buyers. These partnerships will allow Act-On users to implement a truly multi-channel marketing approach and better adapt to their customers’ preferred channels.

Integrate with Everything

The Value of Adaptive JourneysTM

Act-On’s Adaptive Journeys™ is the new standard for B2B marketing automation. This added intelligence layer will predict, adapt, and respond to the way each customer wants to be engaged so that you can deliver more precise, more personalized engagement paths for your buyers and customers.


icon More productive sales teams

icon Higher win rates

icon Higher customer lifetime value

icon Customer experiences that delight

icon More effective marketing teams


Want to learn more about how Act-On’s Adaptive Journeys™ can add rocket fuel to your marketing engine?