Inbound Marketing

Attract and Convert Your Ideal Buyers

When it comes to commerce, attracting potential buyers and cultivating new customers is the name of the game. But before the conversion journey can begin, you not only need to be found by people who are actively researching products and services you sell, you also need to capture their interest and compel them to action.

Activity History

It’s precisely what inbound marketing helps you do.

Inbound marketing describes the strategies and tactics that help prospective customers find you across the digital channels. It’s done by creating great content (e.g., useful, compelling, informative, entertaining), optimizing it for online channels and devices, and distributing it across the channels so it can attract and engage audiences.

Done well, potential buyers come directly to you (as opposed to you chasing after them) and into your sales funnel.

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Act-On sets you up for inbound marketing success

Act-On’s powerful and intuitive suite of tools puts you on the fast track to realizing inbound marketing benefits like these:

  • Increasing brand awareness
  • Expanding your visibility and reach across social networks
  • Influencing brand perception and purchasing decisions
  • Generating demand for your products and services
  • Increasing inbound links to your website
  • Bolstering your search engine optimization (SEO) efforts
  • Increasing your Google love
  • Increasing your website visits
  • Keeping the top of the sales funnel filled
  • Generating more and more qualified leads for less money than traditional marketing
  • Fueling your outbound marketing efforts
  • Measuring ROI and tying it directly to revenue

Find and fix common SEO problems

Today, 4 in 5 people use a search engine to begin the hunt for a product or service. Getting found and getting the clickthrough relies in large part on how well your content is optimized for search engines.

Act-On SEO Audit helps ensure it is. Discover and implement best practices for optimization so your site and your content can be found more often by people who – at this very moment – need what you have. Act-On SEO Audit evolves as search engines change their search and ranking algorithms. We track the changes, so you don’t have to.

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SEO Audit


Your prospects spend a lot of time on social media; according to Forrester, a full 100% of business decision-makers use social media sites for work purposes. Imagine if they saw – and shared – your content across their social networks.

Act-On’s social marketing tools power your social programs so you can optimize brand visibility and create relationships with ever-widening circles of people interested in what you offer. Integrate social into all of your content, find and engage your most relevant tweeters, and even benchmark against your competitors – all in just a few clicks.

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Social Listener

Uncover what drives the right traffic

Today, prospective customers are managing at least 60% of their buying process before they ever make themselves known to you. What’s more, about 97% of your website visitors don’t identify themselves.

It’s a big deal because traffic for traffic’s sake doesn’t keep the lights on. You’ve got to drive the right kind of traffic – your ideal buyers.

Act-On’s Website Prospector plays a powerful role in helping you do exactly that. With Act-On, you can see and track which companies are visiting your website, how often, where they came from, what content they’ve viewed, and much more. If they’re a known contact, you’ll even see them by name. Uncover the content and channels that are delivering the best payout on your inbound marketing efforts, and close the loop on what attracts, interests, and engages your target buyers at every step in their journey.

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Website Prospector

Motivate prospects to action

Landing pages play a vital role in your inbound strategy – they’re the pages prospects go to after they find you and take the valuable next step of clicking through. Every landing page is an opportunity to be front-and-center with your ideal buyers, deliver to their expectations, and motivate them to action. Do yours deliver the goods?

They can with Act-On. Our drag-and-drop-simple landing page tools lets your design, build, test, and launch pages that perform … and do it in minutes. No need for special coding skills; Act-On manages all the technical stuff behind the scenes to ensure your pages look great and function perfectly. So you can engage prospects, compel them to action, and keep the momentum going.

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Capture the conversion

Before you can build a customer relationship, you need to get a person’s name and a way to contact them. In short, you need to capture the conversion.

Act-On’s online forms makes it happen. Whether your forms are stand-alone or part of a multi-channel marketing campaign, Act-On makes it easy to create and optimize your forms for every need – from email signups and webinar registrations to progressive profiling to full ecommerce enablement. Captured data goes into prospect profiles, making your dataset richer and your opportunity for increased trust and engagement stronger.

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Forms Composer - Mobile


Life is full of choices. Coke or Pepsi? Republican or Democrat?
Here’s another one: Are you an inbound – or an outbound marketer?


Go ahead, get started…

Marketing Automation & Email Marketing Software You’ll Love

Act-On’s fresh approach to marketing automation and email marketing gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster. Integrate your CRM, webinar management and other tools too, most with one click.

Recommended Resources

Learn more about inbound marketing best practices, and get tips and tricks for success!