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Live. Interactive. Individualized.

Act-On University offers a uniquely engaging learning experience that breaks down the barriers to achieving marketing automation success, by providing customers with unlimited access to live and interactive courses for onboarding, product training and best practices. Our training resources are designed to make you a modern marketing maverick, skilled and ready to build your brand, drive demand, and expand customer relationships.


Engage directly with Act-On marketing experts in live sessions that facilitate active learning


Learn and share marketing automation best practices with your peers in online collaborative workshops


Grow your skills with Brand, Demand, and Expand learning paths tailored to your marketing role, with the flexibility to learn the way you want

  • Bolt

    Achieve faster, more effective onboarding

    Learn at your own pace, collaborate with peers in your “class”, and attend courses as many times as you’d like.

  • Cycle clock

    See better time-to-value and marketing automation success

    Build your skill-set for email campaigns, landing pages, automated programs, and more!

  • Value increase

    Increase the value of your Act-On investment over time

    Get trained on and adopt new features as they are released to market.

One Size Training Does Not Fit All

Act-On University’s curriculum is designed to meet the specific needs of your marketing role and learning style, enabling you to grow your marketing automation skills from newbie to expert, and even become a fully certified Act-On guru, if that’s your wish. We offer several different curriculum tracks and for those who prefer more self-paced learning, our Knowledge Base is stacked with articles, user guides, and on-demand videos that’ll walk you through all the steps you need to make marketing magic!

Your marketing automation education begins with



New to Act-On?  We’ve got you covered! Get familiar with core features and use cases through our foundation courses and onboarding guide.  Our live, interactive, online courses with Act-On experts will help you with your questions, or learn from your peers who are part of your virtual onboarding class. For an immersive Onboarding experience, you also have the option to attend our premium in-person New User Boot Camp,  Marketing Automation Strategist Camp, and Certification training.


Become a Marketing Automation guru in your specific marketing role

Once you’re up and running, continue to grow your skills by taking beginner, intermediate and advanced level courses aligned to role-based learning tracks. Upon completion of your selected and assigned learning path(s), you’ll be awarded Certificates of Completion and badges that you can proudly display in your office and on your professional social media accounts!

or select courses across the Act-On U curriculum – it’s up to you.

Brand Marketer Curriculum
Communications, social, and event marketing

Focused on communicating your brand’s voice and positioning?  This program is just for you! We’ll help you build an inbound strategy, better connect with influencers, leverage social media, deploy marketing content, and increase website traffic

Demand Marketer Curriculum
Demand generation, marketing campaigns and programs

Generating leads is both science and art.  Create forms, generate nurture programs and adaptive segments to more quickly transition your prospects into the most qualified leads your sales team has ever seen!

Expand Marketer Curriculum
Customer marketing

Marketing doesn’t stop after the sale. With Act-On, you can develop a deeper understanding of your customer base, automate communications, learn  cross-sell and upsell activities, and enable brand advocates, thus increasing customer lifetime value.

Do-It-All Marketer Curriculum
You wear a lot of hats!

Sometimes you need to do it all – Brand, Demand and Expand.  Don’t worry, we have a learning track just for you! We’ll do a deep dive into creating and implementing marketing campaigns and programs, but also hit key aspects of inbound marketing, social marketing and account based marketing.

Expert Certifications


Ready to really set yourself apart as an Act-On Expert in brand marketing, demand generation, expand marketing, or all three?  Go through a mix of instructor-led courses and self-paced courses to deepen your knowledge of Act-On, and then complete assigned tasks, projects, and assessments.  Start with the Foundations track by getting familiar with core features, how to use them in every stage of the buyer’s journey, inbound marketing concepts, and deliverability.  Once you’ve completed our Foundations track, extend your marketing automation knowledge and professional development in the Masters track.

Premium options


New User Bootcamp


Marketing Automation Masters Workshop


On-site instructor-led courses